You’ve heard the old adage “the rich get richer and
the poor get poorer.”
Do you know what causes this?
Consolidation.
(Or centralization)
When times get tough, people band together and form
alliances.
They flock to those who have resources for safety and
security.
Big companies with large cash reserves acquire smaller
companies who would otherwise go out of business.
This is why they say the first million is always the
hardest, from there it gets easier.
But for those who hate monopolies, fear not.
If you look at the history of the world, countries,
economies and industries, it is just a never ending
cycle of centralization --> decentralization -->
centralization --> decentralization --> and so on.
People grow tired of monopolies... new technology and
innovations create new niches (which of course,
the monopolies try to corner)... but eventually large
companies/empires become lazy, bogged down with
bureaucracy and overextended... leaving holes for
younger, more hungry competitors to take advantage of.
Eventually these younger competitors start to chip
away at the monopoly’s market share, and the whole
cycle repeats itself.
Everything is just a phase.
Sometimes it takes decades, sometimes it takes
hundreds of years for the cycle to come full circle.
Right now, we are in the centralization/consolidation
phase.
Both in the overall economy as a whole, and more
specifically, the internet and home business industries.
So what does consolidation look like in our industry?
The worse the economy gets, the more people that look
to our industry.
However, at the same time, for those of us who are
already in the industry, advertising gets harder and
harder and the competition becomes overwhelming.
As the industry gets more competitive and it becomes
almost impossible to keep up with all the changes
going on, people look for strength in numbers.
They look for teams they can join that offer
protection against increasing costs AND more marketing
firepower through advertising channels that wouldn’t
normally be available to an individual.
They look for teams where they can pool their resources
together, get personal help and guidance from others,
form partnerships and relationships, and tap into the
knowledge and skill sets of others.
Whichever teams offer the most, win.
So my advice...
1)If you aren’t currently working with a team or
mastermind group of some kind, find one. Business
is a team sport and that’s nothing new if you’ve
been on my list, but to put it simply: You’re not
gonna make it on your own.
2)You’ve learned about crafting your own personal USP.
Time to start working on your team’s USP. How
attractive is your team? What sets it apart from
other teams? What kind of unique features and
benefits can your team, as a whole, offer new
prospects?
I’d like to invite you to a webinar this Saturday
that may help give you and your team a massive
advantage.
I’ve been creating and using live event systems to
sell my products and opportunity for over a decade
now.
In fact, most of my team growth can be attributed to
this strategy.
And by live events, I mean anything and everything
that gets people showing up for something at a specific
time and date, in a live (not recorded) setting.
This could be:
-Teleconference calls
-Webinars
-Face to face local meetups
-Conferences and seminars
Also, when I say ‘live event SYSTEMS’ I’m not just
talking about holding a one-time webinar every now and
then.
I’m talking about completely redefining the way you
think about a marketing pipeline...
By making your entire funnel based around a system of
regular, ongoing coordinated events (such as webinars)
specifically designed to be used and leveraged by a
team of people.
This is hands-down of the most powerful ways to put
your growth on overdrive.
I’ve found that nothing creates more duplication,
faster results and is more attractive to new team
members.
If you’d like to learn how to do this for your team,
register below for my webinar this Saturday with
Ferny & Ray at 9am PT/Noon ET.
You’ll get a sneak peak of what I’ll be covering at
No Excuses and also what I’ll be teaching at my
pre-event, private Friday workshop for people who
buy a ticket through me...
