Saturday, 30 March 2013

Free Facebook Webinar [7 advertising secrets]‏

Friend, Have you registered yet for the free Facebook training webinar I’m doing with Jonathan Budd this Wednesday at 9pm Eastern (6pm Pacific)? https://www2.gotomeeting.com/register/231850539 I highly recommend attending, it’s going to be a solid hour of incredible content that will help you generate more leads with the world’s 2nd largest website (soon to be the largest). If you’re currently doing any kind of Facebook marketing, you definitely need to be on this webinar. In the past 4 years I’ve been able to drive over 6,000,000 visitors to my websites... Have added 700-800 leads a day to my list... And have sold over $4 million worth of just one of my products... Using just Google Adwords. All signs indicate Facebook advertising is going to be even bigger (it hasn’t even gotten started yet) and there’s no one able to teach it better than Jonathan. You’ll be able to cut your advertising costs in half almost immediately with just a couple of the tips he’ll be sharing on Wednesday. I sent out a monster of an email this morning about it and I wanted to make sure you have a chance to register before it fills up. This morning’s email got a huge response from a lot of people and seats are being taken fast. Here’s the link to register: https://www2.gotomeeting.com/register/231850539 See you on the call! I’ve pasted this morning’s email below too in case you missed it... ---Email From This Morning-- Friend, This email is practically a micro-report but there’s
 a good reason for its length. I’ve got a very special training webinar for you 
coming up and you might be tempted to scroll right to 
the bottom and register... but please read this entire 
email carefully first (no cheating ;-) I’m not using it to launch a new program. I am however, using it to blatantly sell something. A few things actually. Some ideas AND some products of other people’s (some
 of which I will earn a commission on if you end up 
buying, some of which I make nothing on). A lot of people have been talking lately about info 
overload, product launches, systems, and... Jonathan Budd. We recently “launched” our new Renegade System Coaching 
Program and one of the things we talked about was info 
overload. And a lot of people have been asking me, what do I 
think about all these product launches? Let me tell you a quick story to help answer that. We all have those certain moments in our life, those 
turning points where the “light bulb” goes on and we’re 
never the same again. For a lot of people it may have been the first time
 they read one of Robert Kiyosaki’s books. Or the first time they were ever shown “the plan.” Or the day they realized they could attract people to 
them instead of chasing them down. This was one of those moments for me and I hope it’s 
as big of an “epiphany” for you too. One of the most important concepts I teach is that one
 of the single biggest hurdles that prevents most 
network marketers from ever making any real money or 
forward progress in their business is simply a 
misunderstanding of the TYPE of business they’re 
really in and what it is they’re actually selling. If you were a chiropractor and you were trying to 
grow your practice by studying how to become a 
dentist, you’d probably get pretty frustrated. Well, the majority of network marketers approach 
their business like a direct sales business. Which is fine, but in order to do well in direct 
sales you need leads. And if you’re in the business of generating leads 
(which is pretty much everyone I know), you’re 
actually in the business of marketing “how to” 
information – NOT your retail products or business 
opportunity. Every 7 figure earner gets this. Once you make this mindset shift, you’re practically 
half way there. If you truly want to master this business, simply
 shift your focus to studying direct response 
marketing companies – companies that have perfected
 the science of producing, packaging and marketing 
information (often referred to as “value” in our 
industry). One of the best books you will ever, ever read on
 the subjects of sales, marketing, info product 
creation, developing unique value, lead generation, 
management, success mindset, and the phases of 
growth you must go through as an entrepreneur... In other words, basically everything you need to know
 about making a lot of money... Is a book called ‘Ready, Fire, Aim’ by Michael 
Masterson. This book sells for $23.07 on Amazon.com. I recommend
 you go buy a copy right now. It should be mandatory reading for anyone wanting to 
succeed in the type of business that you and I are in. Michael is one of my biggest business role models 
and was the man responsible for creating the 
largest direct response marketing company in the 
world, Agora Publishing. Agora sells information products and generates leads
for all kinds of different niches like investing, 
real estate, health and wellness, travel, 
relationships, personal development and business 
success. They sell over $300 million worth of products 
every year by doing one thing exceptionally well: Getting prospects to give them their contact 
information and then dripping valuable information 
on them repeatedly until they’re ready to buy. Michael talks about how one time a student of his 
came up to him and started talking about how excited 
he was because he found a new niche that he thought 
had a lot of opportunity. Michael listened and then told him that he thought 
that niche would actually limit his income because if 
you looked around, you really didn’t see many large 
successful companies. The man thought this was great and that the internet 
would change this because it was easier to be found
 online. Michael smiled and patted him on the shoulder. He then explained how the largest direct response 
marketing companies like Agora Publishing, Phillips 
Publishing, Boardroom, KCI, Weiss Financial, all 
started here in the United States around the same 
time about 30 years ago. (These companies basically created the lead generation
 blueprint that everyone you and I know today follows) He said in Europe a similar group of companies started 
as well. But the European companies stayed very small while the 
American ones grew exponentially. The difference had nothing to do with the government, 
the business climate, the culture or the marketplace. It came down to one thing... Each of the American companies heavily promoted each 
other’s products, as well as their own. While in Europe, the companies never promoted each 
other and tried to keep all of their customers “in 
house.” (Sound familiar?) And it was this simple difference that determined their
 fate. He went on to explain to the student that since there 
were no big companies in the particular niche he was
 looking at, the probability of him being the first to 
build one was very slim compared to other niches where 
others already have and continue to do so. (Translation: Bigger launches and more of them equates
 to more market demand in our industry which means more
 opportunity for all of us. It means the pie is getting 
bigger. And that trend is only going to continue. Watch 
out for some important communication from me over the 
next month or so that will really drive this point home 
even further) But even more importantly he said, even if that student 
WERE able to grow their business to a certain size, 
they would be limited if there were no other large 
players in the market to work with – which would wipe 
out the ability to leverage the efforts of other 
marketers and their list building activities. Reread that sentence again so that it really sinks in. Lots of competition is the sign of a healthy, growing
 marketplace... BUT it only works to your advantage if 
 you’re unique. The message of The Renegade Network Marketer has 
always been to develop your own business assets – your 
own list, your own brand, your own content, your own 
traffic, your own products, your own funnel, your own 
strategy. 

It’s really the only stability there is and has become 
mandatory for success today – both online and offline. Plus, the more you grow your own assets, the more 
options that open up to you and the more leverage you 
have. Here’s the thing I don’t talk about much in the book, 
and that often gets overlooked: The more you develop your own funnel and your own stuff, 
the value of promoting other people’s products/services
 (affiliate programs, joint ventures, whatever you want 
to call it) becomes even more important, not less. Here’s why: #1. It’s impossible for you to provide everything your 
customers need. There are just too many diverse needs, 
wants and demands in any niche for any one person or 
company to fulfill them all. Your customers are out 
buying from other people anyway whether you tell them 
to or not. You might as well be the one that refers 
them. Don’t worry about losing your customers. If you’re 
constantly providing leadership and unique value, 
you won’t. If you’re not... well, then you’ll end up losing 
them whether you promote other people or not. But if you’re on my list I know you are ;-) #2. The dangers of relying on just one source of 
traffic for all your leads has become painfully 
obvious. The problem is, it’s hard to try to do everything and 
be good at it. There’s SEO, video marketing, banner ads, PPV, PPC, 
blogging, facebook, twitter... By promoting other people (and hopefully getting
 them to joint venture with you at some point. Note: 
this only works if you are unique and have your own 
products, that’s the whole point) you can leverage 
off of all their traffic generation and list building 
efforts. It’s a more diverse model. Plus, other people will simply attract different types 
of audiences that you may never have been able to reach 
on your own. The more prospects and customers OTHER people in your 
niche acquire, the larger the pool of prospects there 
is available to everyone. If you help other businesses grow by promoting them, 
ultimately you’re growing the pie for everyone - 
whether they promote you in turn or not. #3. I’ve been putting a ton of emphasis lately on 
learning acceleration – the biggest advantage you can 
have in today’s fast-paced world. Promoting other businesses and doing joint ventures 
is a key component to rapidly expanding your own 
knowledge, building your network and growing your 
mastermind. Okay, but what about the bigger question? Aside from the fact that promoting other people’s 
products just makes sense from a business standpoint... Is it really in the best interest of your audience? That’s the most important question to ask and will 
ultimately determine your success or failure. The short answer is: Yes! (With the disclaimer: It depends on how you do it) In fact, I think the money you make from promoting 
other people’s products isn’t even the main benefit 
you get from it. I think the single biggest benefit you and your 
audience gets from it is this: #1. It’s simply a better educational model. The truth is, it is impossible for any one teacher 
or person to teach you everything you need to know. Some companies take a stance - I believe with good 
intentions - that they are the ONLY source of 
information their students should learn from. Most of them do this in an effort to help people 
stay focused and combat information overload (which 
is important, but it doesn’t have to be done this 
way as I’ll explain in a second) The reality is, an “all roads lead to Rome” mentality
 is actually harmful for both the students and the 
teacher. A true student never stops learning. And real business wisdom – the kind you need to 
survive in the CONSTANTLY changing environment of the 
21st century - comes from getting as many different 
perspectives on something as possible. Every teacher or product brings something different 
to the table. Different experiences and different insights. Even if 
they’re talking about the same subject. One teacher might have a different way of explaining
 something that, for whatever reason, just helps your 
brain make sense of it in a way that it never has 
before. If you look at other areas of life like relationships, 
investing, personal development, family, education, 
health, the people who... -Have the most depth 
-Are the most consistent 
-The most stable 
-The most confident
 -Who progress the fastest 
 -Have the ability to adapt to changes 
 -The ability to problem-solve quickly without getting 
stressed out 
 -Are able to think outside the box
-Are independent rather than DE-pendent... Those people are the ones with the broadest 
understanding and who are able to look at something 
from multiple different angles. Can you buy just one course or learn from just one 
person and be successful? Maybe... But your understanding of marketing and business will 
always be shallow. And when you face a tough situation or some big 
changes, you may not be equipped to deal with them. This doesn’t mean always chasing the latest greatest 
thing and blowing your money on every product in sight 
either. Is it possible to accelerate your learning curve by 
months or even years by devouring information? Yes... as long as you don’t get side tracked all the 
time and are able to stay focused on one thing until 
you complete it. There’s a huge difference between thoughtful, 
strategic and purposeful learning... Vs... Impulsive, emotional buying with no plan whatsoever. Don’t buy something if you think it’s going to be the
 next magic pill. Instead ask yourself how it fits into your business 
model and have very specific learning objectives in 
mind. #2. When asked what his formula for business success 
was, Ted Turner replied: “Early to bed, early to rise, work like hell and 
advertise.” I’ve lived by that quote for the past 5 years or so 
and it’s pretty much been responsible for generating 
millions of dollars in sales online. The reason I was able to do that is because I 
developed my own stuff. Having your own content, your own products and your 
own funnel = more advertising power. If you’re really serious about developing your own 
funnel, you have to commit to becoming a master of 
your trade. It’s difficult to position yourself as a leader if
 you’re not a true student who’s out there learning
 like crazy. If you commit to doing this though the sky’s the 
limit because so few people are willing to. #3. It’s all about timing. Every one of your prospects is on a different 
timeline and at a different stage of their growth. If you promote something to your list, it might be 
exactly what some of them need at that exact moment
in their business. Where as for others it might not be relevant to them
 at all. It’s the same with your opportunity. If a prospect gets on your list they may not be 
looking for an opportunity at all. They may already 
have one. But six months later when they’re looking for a new
 one, guess who they’re going to want to do business
 with if you’ve been giving them useful information
 the whole time? It’s your responsibility to frame it for people. Don’t just pitch something for the sake of pitching
 it or because everyone else is. Educate your prospects and help them put it into 
context so that they can fit it into their business 
model. This is one of the reasons we created our new 
Renegade System Coaching Program. Our industry will always be changing and it’s only
 going to speed up. There’s always going to be new 
training coming out from different people and that’s 
a good thing (how else are you supposed to keep up 
to date? It’s impossible for any one person or company 
to stay current on everything) We created our coaching program to help people know 
what to learn and when, based on what phase THEY’RE 
at in their business development. Well, there was another program that was just 
launched a couple weeks ago and if you didn’t hear
all the commotion you were probably on vacation in 
Siberia or something :-) I wanted to refer you to it because I think it’s one
 of the most important programs in our industry right 
now but I couldn’t because we were in the middle of
 getting our new coaching program underway. Thankfully, I called up the man responsible and was 
able to get him to do a very special webinar with me 
this week explaining what it’s all about. In case you haven’t guessed, his name’s Jonathan 
Budd and he just released what is, in my opinion, 
the most comprehensive Facebook advertising program 
that’s ever been created. And I don’t just mean in our industry, I mean 
anywhere. He’s truly “cracked the code” on Facebook PPC - I 
know because our team tried to awhile back and we 
weren’t able to. I looked around for help and I couldn’t find anything 
like what Jonathan has put together, anywhere. This Wednesday at 9pm EST we’re going to be hosting a 
free training webinar where Jonathan will be sharing 
his 7 key Facebook money secrets. You don’t want to miss this, you’ll truly be blown 
away by some of the stuff he reveals (I was!): https://www2.gotomeeting.com/register/231850539 Plus, if you didn’t get a chance to watch his 4 free
 Facebook training videos a couple weeks ago, he’s just 
made these available again as well. Honestly, this free training alone is just amazing. Between these videos and our webinar on Wednesday 
you can practically get an entire marketing education
 for nothing. Go register for the webinar right now and then pull 
up a chair and head over here: (Write down any questions you have about Facebook 
advertising too because we’ll be taking open Q & A at 
the end of the call on Wednesday) Click Here To Watch Facebook Videos 1, 2, 3 And 4 You may or may not know this, but I’m a HUGE proponent 
of paid advertising. Don’t get me wrong, I love free traffic too :-) But here’s why I like paid traffic so much: It basically FORCES you to be unique and get good at 
marketing. In fact, I consider it an essential part
 of developing your own funnel because it allows you 
to get feedback really fast about what works and 
what doesn’t. When you hear people talk about the good old days of 
Google, they’re not kidding. Our team was generating 800+ leads a day at times. The reason I was able to do that though is because I 
had my own unique angle. All signs indicate Facebook is going to be even bigger. Hard to imagine I know, but the numbers don’t lie as 
you’ll see in Jonathan’s videos. There are some really big differences between Facebook
 advertising and everything else. My Google account got slapped along with just about 
everyone else in network marketing and we tried to 
make Facebook ppc work but couldn’t really figure it 
out. Jonathan has. There’s no question it’s THE hottest source of leads 
right now online - if you know what you’re doing. Register here for our free webinar on Wednesday at 9pm 
EST (we’ve got some killer stuff in store for you): https://www2.gotomeeting.com/register/231850539 Then go here and check out his free videos in the 
meantime. If you can’t watch all four today, make sure to at 
least watch videos #1 and #2 right now. It’s some of the best free training you can get online. Click Here To Watch Facebook Videos 1, 2, 3 And 4 To Your Success,

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