Saturday, 30 March 2013
Free Facebook Webinar [7 advertising secrets]
Friend,
Have you registered yet for the free Facebook training
webinar I’m doing with Jonathan Budd this Wednesday at
9pm Eastern (6pm Pacific)?
https://www2.gotomeeting.com/register/231850539
I highly recommend attending, it’s going to be a solid
hour of incredible content that will help you generate
more leads with the world’s 2nd largest website (soon to
be the largest).
If you’re currently doing any kind of Facebook marketing,
you definitely need to be on this webinar.
In the past 4 years I’ve been able to drive over
6,000,000 visitors to my websites...
Have added 700-800 leads a day to my list...
And have sold over $4 million worth of just one of my
products...
Using just Google Adwords.
All signs indicate Facebook advertising is going to be
even bigger (it hasn’t even gotten started yet) and
there’s no one able to teach it better than Jonathan.
You’ll be able to cut your advertising costs in half
almost immediately with just a couple of the tips
he’ll be sharing on Wednesday.
I sent out a monster of an email this morning about it
and I wanted to make sure you have a chance to register
before it fills up.
This morning’s email got a huge response from a lot of
people and seats are being taken fast.
Here’s the link to register:
https://www2.gotomeeting.com/register/231850539
See you on the call!
I’ve pasted this morning’s email below too in case
you missed it...
---Email From This Morning--
Friend,
This email is practically a micro-report but there’s
a good
reason for its length.
I’ve got a very special training webinar for you
coming up
and you might be tempted to scroll right to
the bottom and
register... but please read this entire
email carefully first
(no cheating ;-)
I’m not using it to launch a new program.
I am however, using it to blatantly sell something.
A few things actually.
Some ideas AND some products of other people’s (some
of which I will earn a commission on if you end up
buying,
some of which I make nothing on).
A lot of people have been talking lately about info
overload,
product launches, systems, and...
Jonathan Budd.
We recently “launched” our new Renegade System Coaching
Program and one of the things we talked about was info
overload.
And a lot of people have been asking me, what do I
think
about all these product launches?
Let me tell you a quick story to help answer that.
We all have those certain moments in our life, those
turning
points where the “light bulb” goes on and we’re
never the
same again.
For a lot of people it may have been the first time
they read
one of Robert Kiyosaki’s books.
Or the first time they were ever shown “the plan.”
Or the day they realized they could attract people to
them
instead of chasing them down.
This was one of those moments for me and I hope it’s
as big
of an “epiphany” for you too.
One of the most important concepts I teach is that one
of the
single biggest hurdles that prevents most
network marketers
from ever making any real money or
forward progress in their
business is simply a
misunderstanding of the TYPE of business
they’re
really in and what it is they’re actually selling.
If you were a chiropractor and you were trying to
grow your
practice by studying how to become a
dentist, you’d probably
get pretty frustrated.
Well, the majority of network marketers approach
their business
like a direct sales business.
Which is fine, but in order to do well in direct
sales you need leads.
And if you’re in the business of generating leads
(which is
pretty much everyone I know), you’re
actually in the business
of marketing “how to”
information – NOT your retail products
or business
opportunity.
Every 7 figure earner gets this.
Once you make this mindset shift, you’re practically
half way there.
If you truly want to master this business, simply
shift your
focus to studying direct response
marketing companies – companies
that have perfected
the science of producing, packaging and
marketing
information (often referred to as “value” in our
industry).
One of the best books you will ever, ever read on
the subjects
of sales, marketing, info product
creation, developing unique
value, lead generation,
management, success mindset, and the
phases of
growth you must go through as an entrepreneur...
In other words, basically everything you need to know
about
making a lot of money...
Is a book called ‘Ready, Fire, Aim’ by Michael
Masterson.
This book sells for $23.07 on Amazon.com. I recommend
you go
buy a copy right now.
It should be mandatory reading for anyone wanting to
succeed
in the type of business that you and I are in.
Michael is one of my biggest business role models
and was the
man responsible for creating the
largest direct response
marketing company in the
world, Agora Publishing.
Agora sells information products and generates leads
for all
kinds of different niches like investing,
real estate, health
and wellness, travel,
relationships, personal development and
business
success.
They sell over $300 million worth of products
every year by
doing one thing exceptionally well:
Getting prospects to give them their contact
information and
then dripping valuable information
on them repeatedly until
they’re ready to buy.
Michael talks about how one time a student of his
came up to
him and started talking about how excited
he was because he
found a new niche that he thought
had a lot of opportunity.
Michael listened and then told him that he thought
that niche
would actually limit his income because if
you looked around,
you really didn’t see many large
successful companies.
The man thought this was great and that the internet
would
change this because it was easier to be found
online.
Michael smiled and patted him on the shoulder.
He then explained how the largest direct response
marketing
companies like Agora Publishing, Phillips
Publishing, Boardroom,
KCI, Weiss Financial, all
started here in the United States
around the same
time about 30 years ago.
(These companies basically created the lead generation
blueprint that everyone you and I know today follows)
He said in Europe a similar group of companies started
as well.
But the European companies stayed very small while the
American
ones grew exponentially.
The difference had nothing to do with the government,
the
business climate, the culture or the marketplace.
It came down to one thing...
Each of the American companies heavily promoted each
other’s
products, as well as their own.
While in Europe, the companies never promoted each
other and
tried to keep all of their customers “in
house.”
(Sound familiar?)
And it was this simple difference that determined their
fate.
He went on to explain to the student that since there
were no
big companies in the particular niche he was
looking at, the
probability of him being the first to
build one was very slim
compared to other niches where
others already have and continue
to do so.
(Translation: Bigger launches and more of them equates
to more
market demand in our industry which means more
opportunity for
all of us. It means the pie is getting
bigger. And that trend
is only going to continue. Watch
out for some important
communication from me over the
next month or so that will
really drive this point home
even further)
But even more importantly he said, even if that student
WERE
able to grow their business to a certain size,
they would be
limited if there were no other large
players in the market to
work with – which would wipe
out the ability to leverage the
efforts of other
marketers and their list building activities.
Reread that sentence again so that it really sinks in.
Lots of competition is the sign of a healthy, growing
marketplace... BUT it only works to your advantage if
you’re unique.
The message of The Renegade Network Marketer has
always been
to develop your own business assets – your
own list, your own
brand, your own content, your own
traffic, your own products,
your own funnel, your own
strategy.
It’s really the only
stability there is and has become
mandatory for success today –
both online and offline.
Plus, the more you grow your own assets, the more
options
that open up to you and the more leverage you
have.
Here’s the thing I don’t talk about much in the book,
and that
often gets overlooked:
The more you develop your own funnel and your own stuff,
the
value of promoting other people’s products/services
(affiliate
programs, joint ventures, whatever you want
to call it) becomes
even more important, not less.
Here’s why:
#1. It’s impossible for you to provide everything your
customers need. There are just too many diverse needs,
wants
and demands in any niche for any one person or
company to
fulfill them all. Your customers are out
buying from other
people anyway whether you tell them
to or not. You might as
well be the one that refers
them.
Don’t worry about losing your customers. If you’re
constantly
providing leadership and unique value,
you won’t.
If you’re not... well, then you’ll end up losing
them whether
you promote other people or not.
But if you’re on my list I know you are ;-)
#2. The dangers of relying on just one source of
traffic for
all your leads has become painfully
obvious.
The problem is, it’s hard to try to do everything and
be good at it.
There’s SEO, video marketing, banner ads, PPV, PPC,
blogging,
facebook, twitter...
By promoting other people (and hopefully getting
them to joint
venture with you at some point. Note:
this only works if you are
unique and have your own
products, that’s the whole point) you
can leverage
off of all their traffic generation and list
building
efforts.
It’s a more diverse model.
Plus, other people will simply attract different types
of
audiences that you may never have been able to reach
on your own.
The more prospects and customers OTHER people in your
niche
acquire, the larger the pool of prospects there
is available
to everyone.
If you help other businesses grow by promoting them,
ultimately
you’re growing the pie for everyone -
whether they promote you
in turn or not.
#3. I’ve been putting a ton of emphasis lately on
learning
acceleration – the biggest advantage you can
have in today’s
fast-paced world.
Promoting other businesses and doing joint ventures
is a key
component to rapidly expanding your own
knowledge, building
your network and growing your
mastermind.
Okay, but what about the bigger question?
Aside from the fact that promoting other people’s
products
just makes sense from a business standpoint...
Is it really in the best interest of your audience?
That’s the most important question to ask and will
ultimately
determine your success or failure.
The short answer is: Yes!
(With the disclaimer: It depends on how you do it)
In fact, I think the money you make from promoting
other
people’s products isn’t even the main benefit
you get from it.
I think the single biggest benefit you and your
audience gets
from it is this:
#1. It’s simply a better educational model.
The truth is, it is impossible for any one teacher
or person
to teach you everything you need to know.
Some companies take a stance - I believe with good
intentions -
that they are the ONLY source of
information their students
should learn from.
Most of them do this in an effort to help people
stay focused
and combat information overload (which
is important, but it
doesn’t have to be done this
way as I’ll explain in a second)
The reality is, an “all roads lead to Rome” mentality
is
actually harmful for both the students and the
teacher.
A true student never stops learning.
And real business wisdom – the kind you need to
survive in the
CONSTANTLY changing environment of the
21st century - comes
from getting as many different
perspectives on something as
possible.
Every teacher or product brings something different
to the table.
Different experiences and different insights. Even if
they’re
talking about the same subject.
One teacher might have a different way of explaining
something
that, for whatever reason, just helps your
brain make sense of
it in a way that it never has
before.
If you look at other areas of life like relationships,
investing,
personal development, family, education,
health, the people who...
-Have the most depth
-Are the most consistent
-The most stable
-The most confident
-Who progress the fastest
-Have the ability to adapt to changes
-The ability to problem-solve quickly without getting
stressed out
-Are able to think outside the box
-Are independent rather than
DE-pendent...
Those people are the ones with the broadest
understanding and
who are able to look at something
from multiple different angles.
Can you buy just one course or learn from just one
person and
be successful?
Maybe...
But your understanding of marketing and business will
always
be shallow.
And when you face a tough situation or some big
changes,
you may not be equipped to deal with them.
This doesn’t mean always chasing the latest greatest
thing
and blowing your money on every product in sight
either.
Is it possible to accelerate your learning curve by
months or
even years by devouring information?
Yes... as long as you don’t get side tracked all the
time and
are able to stay focused on one thing until
you complete it.
There’s a huge difference between thoughtful,
strategic and
purposeful learning...
Vs...
Impulsive, emotional buying with no plan whatsoever.
Don’t buy something if you think it’s going to be the
next
magic pill.
Instead ask yourself how it fits into your business
model and
have very specific learning objectives in
mind.
#2. When asked what his formula for business success
was,
Ted Turner replied:
“Early to bed, early to rise, work like hell and
advertise.”
I’ve lived by that quote for the past 5 years or so
and it’s
pretty much been responsible for generating
millions of dollars
in sales online.
The reason I was able to do that is because I
developed my
own stuff.
Having your own content, your own products and your
own
funnel = more advertising power.
If you’re really serious about developing your own
funnel,
you have to commit to becoming a master of
your trade.
It’s difficult to position yourself as a leader if
you’re not
a true student who’s out there learning
like crazy.
If you commit to doing this though the sky’s the
limit because
so few people are willing to.
#3. It’s all about timing.
Every one of your prospects is on a different
timeline and at
a different stage of their growth.
If you promote something to your list, it might be
exactly
what some of them need at that exact moment
in their business.
Where as for others it might not be relevant to them
at all.
It’s the same with your opportunity.
If a prospect gets on your list they may not be
looking for an
opportunity at all. They may already
have one.
But six months later when they’re looking for a new
one, guess
who they’re going to want to do business
with if you’ve been
giving them useful information
the whole time?
It’s your responsibility to frame it for people.
Don’t just pitch something for the sake of pitching
it or
because everyone else is.
Educate your prospects and help them put it into
context so
that they can fit it into their business
model.
This is one of the reasons we created our new
Renegade System
Coaching Program.
Our industry will always be changing and it’s only
going to
speed up. There’s always going to be new
training coming out
from different people and that’s
a good thing (how else are you
supposed to keep up
to date? It’s impossible for any one
person or company
to stay current on everything)
We created our coaching program to help people know
what to
learn and when, based on what phase THEY’RE
at in their
business development.
Well, there was another program that was just
launched a couple
weeks ago and if you didn’t hear
all the commotion you were
probably on vacation in
Siberia or something :-)
I wanted to refer you to it because I think it’s one
of the
most important programs in our industry right
now but I couldn’t
because we were in the middle of
getting our new coaching
program underway.
Thankfully, I called up the man responsible and was
able to
get him to do a very special webinar with me
this week
explaining what it’s all about.
In case you haven’t guessed, his name’s Jonathan
Budd and he
just released what is, in my opinion,
the most comprehensive
Facebook advertising program
that’s ever been created.
And I don’t just mean in our industry, I mean
anywhere.
He’s truly “cracked the code” on Facebook PPC - I
know because
our team tried to awhile back and we
weren’t able to.
I looked around for help and I couldn’t find anything
like
what Jonathan has put together, anywhere.
This Wednesday at 9pm EST we’re going to be hosting a
free
training webinar where Jonathan will be sharing
his 7 key
Facebook money secrets.
You don’t want to miss this, you’ll truly be blown
away by
some of the stuff he reveals (I was!):
https://www2.gotomeeting.com/register/231850539
Plus, if you didn’t get a chance to watch his 4 free
Facebook
training videos a couple weeks ago, he’s just
made these
available again as well.
Honestly, this free training alone is just amazing.
Between these videos and our webinar on Wednesday
you can
practically get an entire marketing education
for nothing.
Go register for the webinar right now and then pull
up a chair
and head over here:
(Write down any questions you have about Facebook
advertising
too because we’ll be taking open Q & A at
the end of the call
on Wednesday)
Click Here To Watch Facebook Videos 1, 2, 3 And 4
You may or may not know this, but I’m a HUGE proponent
of paid
advertising.
Don’t get me wrong, I love free traffic too :-)
But here’s why I like paid traffic so much:
It basically FORCES you to be unique and get good at
marketing.
In fact, I consider it an essential part
of developing your
own funnel because it allows you
to get feedback really fast
about what works and
what doesn’t.
When you hear people talk about the good old days of
Google,
they’re not kidding.
Our team was generating 800+ leads a day at times.
The reason I was able to do that though is because I
had my
own unique angle.
All signs indicate Facebook is going to be even bigger.
Hard to imagine I know, but the numbers don’t lie as
you’ll
see in Jonathan’s videos.
There are some really big differences between Facebook
advertising and everything else.
My Google account got slapped along with just about
everyone
else in network marketing and we tried to
make Facebook ppc
work but couldn’t really figure it
out.
Jonathan has.
There’s no question it’s THE hottest source of leads
right now
online - if you know what you’re doing.
Register here for our free webinar on Wednesday at 9pm
EST
(we’ve got some killer stuff in store for you):
https://www2.gotomeeting.com/register/231850539
Then go here and check out his free videos in the
meantime.
If you can’t watch all four today, make sure to at
least watch
videos #1 and #2 right now.
It’s some of the best free training you can get online.
Click Here To Watch Facebook Videos 1, 2, 3 And 4
To Your Success,
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